About LVLS
For Sharky, the shift came at a milestone moment
"Turning 30 made me start thinking more seriously about my health - my energy, my longevity, and how I show up every day."
But stepping into the world of wellness, something didn't feel right. It was "boring." Too serious. And a lot of the products were tasteless, uninspiring, or just not good enough to actually stick with.
And that created a bigger problem: if it doesn't feel good, you're not consistent. If you're not consistent, you don't get results.
So the idea was simple: "Flip it."
Make wellness something people actually enjoy. Something that fits into real life. Something you want to use - not something you force.
Because if I was ever going to recommend something to my audience, it had to taste great and fit naturally into daily life - and be FUN.
That’s what led to building LVLS with the team.
LVLS started with something personal...
"Losing my dad taught me that health isn’t really about perfection. It’s about creating more good years, more energy, more memories and more time with the people you love."
My interest in health and wellness started with my Dad.
Watching him battle Parkinson’s disease and later Lewy Body Dementia gave me an early appreciation for how precious our health really is. It sparked a question that has shaped much of my career: how can we help people live healthier, fuller lives for longer?
My first attempt at answering that question was building London’s first functional nutrition restaurant. The idea was simple: make healthy food delicious, accessible and easy to stick to. Because most people don’t struggle because they don’t care about their health - they struggle because life gets busy.
Years later, I had the privilege of helping build Steven Bartlett’s consumer venture fund, investing in and supporting some of the most exciting health and wellness businesses in the world. I worked alongside incredible founders, nutritionists, athletes and scientists, learning what genuinely helps people feel and perform at their best.
But I also noticed something.
Despite having more wellness products, advice and information than ever before, many people seemed more overwhelmed than ever. Wellness had become increasingly complicated, expensive and disconnected from how most people actually live.
Protocols. Stacks. Endless optimisation.
Yet the foundations rarely changed.
Good food. Movement. Hydration. Sleep. Purpose. Community.
That’s what led to LVLS.
Wellness shouldn’t feel like another job to do. It should feel good.
That’s why we’ve created science-backed products that support everyday energy, focus and recovery, while being genuinely enjoyable to use.
The goal isn’t perfection.
It’s helping more people level-up their day, feel a little better, and move a little closer towards vitality - one small LVL at a time.
Focus on what matters. Make feeling better delicious and simple.
The Problem
Most people know they should take better care of themselves.
Drink more water. Improve their energy. Build better habits. But wellness today makes that harder than it needs to be.
It's confusing.
Conflicting information everywhere — and most of it built for extremes, not the everyday person trying to get through life.
It's expensive & disconnected.
Wellness has become overcomplicated, expensive, and disconnected from real life.
It's boring.
Too serious. And a lot of products are tasteless, uninspiring, or just not good enough to actually stick with.
"People don't need more complexity. They need better foundations."
What we do
We start with the mostpowerful daily habit.
Hydration — but we put a new spin on it.
Our body is over 60% water, and almost every system depends on it — from energy and focus to recovery and performance. But water alone isn't enough.
Not another supplement you forget or dread taking. Something you actually want use every day.
Real Ingredients
Not another supplement you forget or dread taking.
Effective Doses
Clinically studied ingredients at doses that actually work.
Delicious
If it doesn't taste good, you won't be consistent. If you're not consistent, you don't get results.
Designed to be felt
Built to be absorbed. Built to be noticed. Built to keep you coming back.
Who it's for
LVLS is for people in motion.
The ones balancing work, training, life, and everything in between. Not chasing perfection — just trying to feel better, do better each day.
Our Mission
To make feeling better simple.
Through foundational health that anyone can understand, afford, and build into their daily life.
Our Philosophy
"Everyone has levels. Everyone can level up. They just need to start."
The Bigger Vision
LVLS isn't just a hydration brand.
It's a wellness platform built around daily habits — starting with hydration, and expanding into everything that helps people feel and perform better.
Helping Millions of People:
- 01 Feel better every day
- 02 Build better routines
- 03 Take control of their health
- 04 Feel better every day
- 05 Feel better every day