"LVLS was an opportunity for me to take the lessons learned from Formula 1 and Olympic Champions and make them accessible to everyone"

Throughout my career, I've worked with elite athletes across Formula 1, Premier League football and Olympic sport, helping them find the small improvements that unlock world-class performance.

What excited me about LVLS was the opportunity to take those same principles and make them accessible to everyone.

In elite sport, success is often decided by the final one or two percent. The difference between winning and losing can come down to marginal gains — better hydration, better recovery, better nutrition and better daily habits.

But the longer I spent working in those environments, the more I realised that the biggest opportunity wasn't helping elite athletes find another one percent. It was helping everyday people get the fundamentals right.

Because if you're a busy parent, building a business, juggling work and family life, training for your first 10K, or simply trying to feel better each day, the potential gains are often far greater.

The foundations are the same for everyone: hydration, nutrition, sleep, movement and recovery. The difference is that for most people, improving those fundamentals consistently can have a transformational impact on how they feel, think and perform.

That's what LVLS is about.

I’ve built our Advanced Hydration+ range using many of the same principles I’ve used throughout my career. Taking the lessons learned from Formula 1 drivers, Olympic champions and elite performers, and turning them into simple, effective products that help everyday people level up their health, energy and performance.

Because everyone deserves access to the tools that help them perform at their best.